Benefits of being a digital leader vs a laggard

A recent study conducted by McKinsey & Company reveals that companies are gaining a significant advantage over their competitors by using digital tools to engage consumers along the purchase decision journey. In fact, “Companies with greater digital capabilities were able to convert sales at a rate 2.5 times greater than companies at the lower level did.”

It’s the difference between being a digital leader and a digital laggard. Fortunately, your hotel can become a digital leader by improving its digital presence and strategically using digital tools. This includes updating your website, investing in social media, and using analytic tools to measure your digital marketing efforts. If you want to accomplish these tasks and become a true digital leader, read the full article.

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