Breaking the Hotel Addiction to OTAs
While OTAs are a very important distribution and sales channel for hotels, many of them are increasing their share of hotel sales. This should make hoteliers stop and ask, “How addicted are we to OTAs?” To figure out the answer to this question, use our Hotel-OTA Hidden Cost Calculator.
Once you quantify the hidden costs, you can develop more appropriate and efficient marketing strategies that will maximize your hotel’s occupancy and revenue. One of your strategies will most likely be to increase the percentage of your direct business, which you can accomplish by implementing a customer relationship marketing (CRM) program. When you successfully utilize a CRM, your hotel can increase customer loyalty and business profitability.