The New Hotel Mantra – “Drive profitable direct bookings”
Hotels can’t survive when they are paying 20-25% commission rates to OTAs and participating in their promotions that squeeze their margins. To overcome this obstacle, they should implement easy and cost effective strategies that drive direct (commission-free) bookings.
Fortunately, there are various actions you can take right now to increase your percentage of direct bookings. First of all, calculate your OTA costs with our OTA Hidden Cost Calculator to determine your marketing budget. Then, implement a customer relationship management tool such as NAVIS to boost overall occupancy and revenue.
Other next steps you can take include hiring digital marketing specialists, integrating your marketing practices into your business, and offering 24/7 booking capabilities. To learn how your hotel can accomplish these tasks, read the full article.