What in the hell is U.S.P? And why do you need one?

The U.S.P. continues to be one of the most misunderstood and misused terms in hotel marketing today. Even when hotels do understand what a U.S.P. is and why they need one, most don’t know how to effectively create one. As a result, they struggle to stand out in the hyper competitive hotel industry.

By learning what a U.S.P. really is and how to best establish one, your hotel can have a competitive advantage and attract more hotel guests. Your U.S.P. will also act as the foundation for your hotel’s online messaging, which will empower your marketing efforts and improve your results. Is your hotel ready to benefit from having a U.S.P.?

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