Hospitality industry veteran Madigan Pratt has spent more than 25 years providing strategic integrated Customer Relationship Marketing (iCRM) counsel to some of the world’s top independent luxury hotels and resorts.
Madigan’s career began in New York City achieving senior management positions at several global advertising and direct marketing agencies, advising Fortune 500 companies including Procter & Gamble, Colgate Palmolive, Citibank, Xerox and M&M/Mars. It was here that he witnessed first-hand the power of iCRM in both deepening customer loyalty and increasing revenue.
In 1989, Madigan launched his own marketing consulting firm designed to bring the sound principles of iCRM to the hospitality industry. Over the years, the firm grew into an agency that now offers hotels all the consulting, advertising, public relations, social media, digital marketing and database services required to provide end-to-end iCRM services. At MP&A Digital & Advertising, Madigan leads a team of seasoned hospitality marketing professionals and designers who deliver integrated marketing communications that helps build loyal customers and deliver profitable direct revenue.
MP&A has proven that iCRM, when embraced by hotels, can drive significant increases in revenue. The firm has several case studies where hotels have been able to increase revenue by 50% to 100% over the course of three years. Being very data-driven and measurement-focused, MP&A has won numerous awards from organizations including Hospitality Sales & Marketing Association International (HSMAI), the Association of Travel Marketing Executives (ATME) and the Caribbean Hotel and Tourism Association (CHTA). The firm has also been the recipient of the prestigious 1to1 Marketing Impact Award presented by Peppers & Rogers Group, the world’s leading authority on customer relationship management.
In addition to being results driven, Madigan insists the agency deliver quality creative work that will resonate with affluent individuals seeking a luxury vacation experience. The agency consistently wins digital and print awards from the most prestigious institutions including HSMAI/Adrian Awards, Communicator Awards, The Davey Awards (Small firms. Big Ideas), W3 Awards from the Academy of Interactive and Visual Arts and the Communicator Awards.
A well-published author and popular conference speaker, Madigan is a recognized leader in iCRM and is proud to include among its clients Bucuti and Tara Beach Resort, Aruba and Jamaica Inn, Ocho Rios — the #1 and #2 hotels respectively in the Caribbean according to TripAdvisor in 2015.
Madigan has served on numerous travel industry association boards including the Travel and Tourism Research Association/New York, the Caribbean Tourism Organization, The Association of Travel Marketing Executives, the Caribbean Hotel and Tourism Association and HSMAI Resort Marketing Advisory Board.
A marketing veteran with 20+ years of experience in direct marketing, Ann has held senior management positions at Wunderman and DraftWorldwide — two of the world’s largest direct marketing companies. Ann led teams working with Fortune 100 companies including American Express, AT&T, British Airways, Citibank, Hilton Hotels, Hyatt Hotels and more.
Ann is an expert in lead generation, customer acquisition and retention marketing — delivering the right message to the right people at the right time. She has helped clients build, segment and leverage their databases to focus on high value customers who are responsible for the majority of profits. Her work has led to the development of loyalty and recognition programs that stimulate incremental business and build brand advocates.
At MP&A Digital & Advertising, Ann uses her strength in customer relationship marketing to oversee the integrated marketing and advertising programs for clients.
Ann is an Executive Partner providing leadership coaching for MBA students at the William & Mary Mason School of Business in Williamsburg, Virginia. She is a graduate of the University of Minnesota where she earned a B.S.B.A in Journalism, specializing in Mass Communications.
Jason McDonald has spent the last 10 years working closely with clients helping them achieve their goals digital goals.
Jason is an expert in digital transformation and communication and is focused on removing barriers between people and technology.
Jason works with innovative companies from startups you haven’t heard of…yet, to large multi-nationals like BNP Paribas. Jason is focused on helping companies excel at the intersection of people and technology. Having a deep understanding of technology, how it affects people and the way they work. He is able to help companies navigate this space to design, create and leverage the future.
Volunteer Business Activities:
– Executive Board Member of the American Chamber of Commerce
– Founding Co-Chair of AmCham’s NextGen
– Founder of the event series Startups Calling
Passionate Teacher and Public Speaker:
– Viva Tech (2016, Paris)
– La French Touch Conference (2016, New York)
– BNP Paribas International Hackathon (Paris 2016)
– European Hotel Manager Association General Meeting (Cyprus 2016)
– Connected Conference (2016, Paris)
– Hire Conference (2016, Paris)
– Spend Conference (2016, Paris)
– The Family (2016, Paris)
– Paris Founders Event (2015, 2016 Paris)
– ESSEC Executive Program (2015, 2016 Paris)
– International Pitch Competition (2016 Paris)
– Audencia Business School (2015, 2016 Paris)
– European Hotel Manager Association General Meeting (Geneva 2015)
Harshad has an extensive creative and technical background, including logo creation, print and digital design, website development and search engine optimization (SEO). Since joining MP&A in 2010, Harshad has had a major impact in developing creative integrated campaigns. He also has redesigned and launched the websites for Nisbet Plantation Beach Club, Jamaica Inn, The Somerset on Grace Bay, Governor’s Land, Rosalie Bay Resort and MP&A Digital & Advertising.
Previously, Harshad worked in Atlanta where he designed an award-winning website for Axiom Marketing Communications and more recently was a Web Designer and Sr. SEO Analyst at Dianin Group LLC. His computer skills are vast and include Adobe Photoshop, Illustrator, Flash, InDesign and Audition, Flash, HTML, CSS, Dream Weaver, Java Script, Quark, Corel Draw and more.
He has a Master of Arts degree in Advertising Design from the prestigious Savannah College of Art & Design and an MBA, focusing on Marketing and Systems, from the GRD Institute of Management in India.
Catherine Smagala has been working in the hospitality industry since 2007 when she joined MP&A Digital & Advertising as account executive. Since then, her passion for strengthening customer relationships and increasing engagement has earned her a reputation for driving profitable revenue for some of the Caribbean’s best hotels.
Catherine holds a bachelors in Business Administration with a concentration in Direct Marketing from Christopher Newport University where she led her team to win the nationwide 2007 Gold Collegiate Echo Award from the Direct Marketing Educational Foundation.
Director of Public Relations
Amy Kerr is a communications professional with 18 years of progressive experience in marketing, public relations, brand management and hospitality operations. She started her career in hospitality operations “on the other side of the front desk” giving her a real world perspective when eventually developing and implementing successful public relations initiatives for clients.
In hospitality, she has worked with the Anheuser-Busch Companies’ resort and adventure parks, and Colonial Williamsburg’s destination and hospitality collection.
Amy oversees the public relations efforts for MP&A clients. She holds a Bachelor of Arts in communication with a concentration in business and economics from Randolph-Macon Woman’s College, and earned Certified Hospitality Supervisor designation from the American Hotel & Lodging Association.
Senior Project Manager
Ann Livingston has extensive experience in project management. Bilingual in French and English, she has worked in both the United States and France managing a variety of projects in legal, banking and international development sectors. She focuses on identifying clients’ needs, determining project parameters and ensuring product meet client satisfaction.
Ann is a Senior Project Manager at StringCan Europe.